Creating ideas with intelligent simplicity!

My work is only half of the story

Graphic design must have the distinguished ability to emotionally engage, inform and uplift viewers.

Me, Myself, I

I am an ideas-lead, multi–disciplined Graphic Designer with a long and established career delivering creative solutions for the Etex Group.

My career path has given me the opportunity to design for a wide range of business sectors, I specialise in all forms of graphic design for print, advertising, brand and brand development, packaging, editorial/brochure design through to online social media ads, EDM’s including UX, UI web design and build.

What defines me

The outlook of any designer is as much an ingredient of the work as talent or ability. A few guiding principles define my approach, process and philosophy.

Emotional connection

A singular idea has the ability to stir up strong emotions — to move us, change us. Successful design connects ideas to feelings in a universal manner independent of language, culture and geography.

Longevity over novelty

New technologies and aesthetics change constantly — I strive for ideas that outlive both. I look past the insulated world of design, technology and advertising to seek greater inspiration.

Avoid the expected

I always aim to be different, and that flair is what makes my work memorable and unique, always challenging the status quo in a way that is thoughtful — not reactionary.

Clients & Partners

In my work, I have been fortunate to have partnered with an extraordinary group of people. Here are just few of those who I have collaborated with over the years.

  • Artmatters Studio
  • Bliss Bridal Gowns
  • Canada Lodge and Lake
  • Dŵr Cymru Welsh Water
  • EOS Framing
  • Etex Building Performance
  • Glas Cymru Cyfyngedig
  • Hoover
  • Hughes Associates
  • Hyder Construction
  • Hyder Plc
  • Magent Creative Design
  • McCann Erickson Payne Golley
  • New Theatre, Cardiff
  • Promat UK
  • Siniat UK
  • St Davids Hall
  • Swalec
  • The Response Team
  • UK Patent Office

Get In Touch…


or call: 07584 77 63 54


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